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the legal profession's aNTI-cOMMODITIZATION engine


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the legal profession's aNTI-cOMMODITIZATION engine


 

We all went to law school to do great things...

...but not enough of us feel we are doing them. Lincolnesq's mission is to change that for as many law students, attorneys and law firms as we can.  

 
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we think differently


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we think differently


 

We've been where you are and fought our way out... 

After 13 years of traditional law firm practice, I followed my bliss and started a company called The Bashful Buffalo American History Co. It required looking outside the 4 corners of my law degree and using the jurisprudential training and experience all lawyers share - but most ignore.     

 
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Regional Reach


Bordentown, New Jersey  

New York, New York 

Philadelphia, Pennsylvania  

Buffalo, New York

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Regional Reach


Bordentown, New Jersey  

New York, New York 

Philadelphia, Pennsylvania  

Buffalo, New York

 

headquartered in nj, experienced everywhere else 

Headquartered in a beautiful turn-of-the century brownstone in historic Bordentown, NJ, we work with clients throughout New Jersey, Philadelphia, and New York, from NYC to WNY.       

 
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a little About Us


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a little About Us


 

a little about our founder

Matthew Litt, Esq. was a practicing attorney for 13 years until he resigned from his position as Appellate Practice & Persuasive Writing Chair at one of New Jersey's largest law firms to start his company, The Bashful Buffalo American History Co. He was an adjunct Legal Writing professor at Seton Hall from 2009-2014, and the author of the 2010 bestseller Christmas 1945 - The Story of the Greatest Celebration in American History.  

Matthew created Lincolnesq in 2012 to work with law students, attorneys, and law firms as a career counselor and marketing consultant. He has created and presented countless CLE seminars throughout New Jersey, New York & Pennsylvania on topics ranging from persuasive writing to the history of legal marketing to entrepreneurship for attorneys.

Lincolnesq's first event is still our favorite - the August 2012 Miniature Golf tournament that paired law firm managing partners with unemployed recent law school graduates. 

Click the link's below to see some of the press for Bashful Buffalo, Lincolnesq and Matthew: 

 
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CLE Seminar


200 Years of Attorney Advertising - Supreme Court Retrospective & Strategy for Today

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CLE Seminar


200 Years of Attorney Advertising - Supreme Court Retrospective & Strategy for Today

 

praise for the program  

“Content was strong and Mr. Litt relayed it well”

"Knowledgeable presenter who speaks well"

"Matthew Litt was very engaging and the topic was interesting"

"Fun topic!"  

Course Description

This seminar gets attorneys comfortable with the history, and excited about the present, of attorney marketing by putting it in context. We also walk you through ethical issues, which can be intimidating in the rapidly-changing world of LinkedIn, Facebook, AVVO, et al. 

The course will teach attorneys ethical and professional strategies for marketing themselves and their firms by encouraging them to: 1) define what makes them unique from other lawyers, and 2) commit to having the courage to articulate that uniqueness to potential clients through those low and no-cost strategies such as LinkedIn and traditional media like newspapers.  

Difficult to believe, but all lawyer advertising was prohibited until two upstart young attorneys successfully challenged the status quo in Bates v. State Bar of Arizona, 433 U.S. 350 (1977).

Contrary to common belief, attorney advertising was not always banned. In fact, attorney advertising was common in the 1800s. Abraham Lincoln was known to advertise his legal services regularly. It was only in the early 1900s when the numbers of America’s lawyers began growing that the anti-advertising movement began taking shape, ultimately leading to the absolute ban lifted by Bates in 1977.

The holding in Bates was limited, but it set the stage for decades of decisions that would allow attorneys more latitude. Today, marketing on social media is testing those limits as attorneys and disciplinary authorities apply older rules to contemporary mediums. Learning the historical context upon which the ethical principles are premised is not only interesting, but imperative for anticipating what yet-to-be determined activities will and will not be permitted.

 
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Whitepapers & Posts


Insight for lawyers who think differently

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Whitepapers & Posts


Insight for lawyers who think differently

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