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The First of its Kind


A Think-Tank & Marketing Consultancy Run by a Lawyer, Just for Law Firms

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The First of its Kind


A Think-Tank & Marketing Consultancy Run by a Lawyer, Just for Law Firms

 

a focus on EXISTING content & assets 

We believe you already have everything you need. We work with firms to develop existing content & marketing assets - case studies, firm heritage, attorney bios, prior client lists, social media networks, et al. Those are the things which make a firm unique and, best of all, they're already yours.     

 
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We Think Differently


We're the law's anti-commodity engine

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We Think Differently


We're the law's anti-commodity engine

 

NEUTRALIZE THE ADVANTAGES OF BETTER-FUNDED & LOUDER-SHOUTING FIRMs through authenticity

Stop fitting in and start standing out. Your firm is great at certain things and is the perfect fit for specific clients and cases. We focus on your differentiators, the things you do better and different, to find the right clients and cases.   

 
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Regional Reach


Bordentown, New Jersey  

New York, New York 

Philadelphia, Pennsylvania  

Buffalo, New York

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Regional Reach


Bordentown, New Jersey  

New York, New York 

Philadelphia, Pennsylvania  

Buffalo, New York

 

headquartered in nj, experienced everywhere else 

Headquartered in a beautiful turn-of-the century brownstone in historic Bordentown, NJ, we work with clients throughout New Jersey, Philadelphia, and New York, from NYC to WNY.       

 
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a little About Us


From practicing attorney to NJ Ad Club Jersey's Best 40 Under 40 

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a little About Us


From practicing attorney to NJ Ad Club Jersey's Best 40 Under 40 

 

a little about our founder

Matthew Litt, Esq. was a practicing attorney for 13 years until he resigned from his position as Appellate Practice & Persuasive Writing Chair at one of New Jersey's largest law firms to start Lincolnesq. He was an adjunct Legal Writing professor at Seton Hall from 2009-2014. He has created and presented countless CLE seminars throughout New Jersey, New York & Pennsylvania on topics ranging from persuasive writing to the history of legal marketing to entrepreneurship for attorneys. 

His book Christmas 1945 - The Greatest Celebration in American History (click to open the book's Amazon page) was a Bestseller, and has given him the opportunity to appear in Time magazine, NPR radio, CBS Great Day Washington, and 100's of other other media appearances.

a little about OUR Agency

Lincolnesq was born in 2012 to host a miniature golf tournament teaming up unemployed law school grads with law firm hiring partners - then and now, we were creative problem solvers. We've since grown to a full-service marketing agency and think tank with strategic partnerships across NJ, NY and PA. By creating partnerships with a diverse set of video, graphic, UX, animation, and digital specialists, we're able to constantly discover innovative ideas and products for our clients.      

 
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CLE Seminar


200 Years of Attorney Advertising - Supreme Court Retrospective & Strategy for Today

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CLE Seminar


200 Years of Attorney Advertising - Supreme Court Retrospective & Strategy for Today

 

praise for the program (from 12-4-15 Presentation) 

“Content was strong and Mr. Litt relayed it well”

"Knowledgeable presenter who speaks well"

"Matthew Litt was very engaging and the topic was interesting"

"Fun topic!"  

Course Description

This seminar gets attorneys comfortable with the history, and excited about the present, of attorney marketing by putting it in context. We also walk you through ethical issues, which can be intimidating in the rapidly-changing world of LinkedIn, Facebook, AVVO, et al. 

The course will teach attorneys ethical and professional strategies for marketing themselves and their firms by encouraging them to: 1) define what makes them unique from other lawyers, and 2) commit to having the courage to articulate that uniqueness to potential clients through those low and no-cost strategies such as LinkedIn and traditional media like newspapers.  

Difficult to believe, but all lawyer advertising was prohibited until two upstart young attorneys successfully challenged the status quo in Bates v. State Bar of Arizona, 433 U.S. 350 (1977).

Contrary to common belief, attorney advertising was not always banned. In fact, attorney advertising was common in the 1800s. Abraham Lincoln was known to advertise his legal services regularly. It was only in the early 1900s when the numbers of America’s lawyers began growing that the anti-advertising movement began taking shape, ultimately leading to the absolute ban lifted by Bates in 1977.

The holding in Bates was limited, but it set the stage for decades of decisions that would allow attorneys more latitude. Today, marketing on social media is testing those limits as attorneys and disciplinary authorities apply older rules to contemporary mediums. Learning the historical context upon which the ethical principles are premised is not only interesting, but imperative for anticipating what yet-to-be determined activities will and will not be permitted.

 
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Whitepapers & Posts


Insight for lawyers who think differently

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Whitepapers & Posts


Insight for lawyers who think differently

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