lincolnesq presents: the art & science of persuasive writing

Lincolnesq teaches only one course (with a version for attorneys and another for non-lawyers) so that we can invest the time and other resources into getting The Art & Science of Persuasive Writing as close to perfect as possible. The course was created by Matthew R. Litt, Esq. Matthew combined his years of academic experience as a writing professor at Seton Hall Law School with his practical experience as Appellate Practice Chair at one of New Jersey's largest law firms to design a course that is dynamic, engaging, and eminently useful.    


Professor Litt

The Art & Science is a full-day course that will change the way you think about and approach legal writing. This course provides lawyers and non-lawyer professionals at all levels of experience with innovative techniques to improve their writing. But even more importantly, the course re-ignites your enthusiasm for persuasive writing so you return to the office the next morning looking forward to writing your next brief! The course's timed agenda is below. We are constantly analyzing our seminar and looking for ways to improve our attendees' experience and takeaways - we therefore reserve the right to alter this agenda. Differences in CLE accreditation rules (50 minute vs. 60 minute credit hours) between states may alter the timing below.   


9:00 a.m. to 9:20 a.m. The History of Persuasive Writing in American Jurisprudence
9:20 a.m. to 9:40 a.m. The State of Persuasive Writing & the Opportunity for Skilled Writers
9:40 a.m. to 10:00 a.m. The Key to Persuasive Writing – What is your Why
10:00 a.m. to 11:00 a.m. A Study of Abraham Lincoln and the Profession’s Greatest Writers
11:00 a.m. to 12:00 p.m. Examining the Classics – A study of the briefs submitted in Brown v. Board of Ed., Bates v. Arizona, Bush v. Gore, and other of the legal profession’s best-known cases
12:00 p.m. to 1:00 p.m. In Their Own Words - What do Judges (and Law Clerks) Want?

1:00 p.m. to 1:30 p.m. Powerful Use of Point Headings & Subheadings
1:30 p.m. to 2:30 p.m. Making Your Facts Come Alive
2:30 a.m. to  3:30 p.m. Persuasive Use of Citations
3:30 p.m. to 4:00 p.m. Strategic Editing
4:00 p.m. to 5:00 p.m. Professionalism and Ethics in Legal Writing


We frequently work together with Bar Associations across the United States to present our seminar to the Bar's members. This is a great way to raise funds for your Bar and provide a unique program to your members. We like teaming up with Bars because we believe strong Bars are the bedrock of our profession - Lincolnesq feels good about helping you raise money to support the initiatives that are important to you and your members. Plus, your Bar already has a mailing list; the less time we have to spend marketing our seminars means we have more time to devote to expanding and improving our content.      

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